Marketing is critical for SaaS startups as it drives visibility, customer acquisition, and long-term growth. Unlike traditional businesses, most SaaS companies are subscription model-based and have to continuously attract, convert, and retain customers to stay profitable. Luckily, with AI integrated into almost every technology, AI-powered marketing tools are available to help startups stay ahead of the curve without hiring a large marketing team. 

Backlinking also known as “incoming link”, is a critical aspect of the SEO checklist (search engine optimization). Backlinking, in a nutshell, is when other websites include your website hyperlinks links in their content which helps increase your website traffic. In this guide, you’ll learn why backlinking is important and ways to backlink to your small business website.